Manasa Kalluri

A brand I started with no budget and no audience, and have published to consistently for five years. I concept, script, shoot, edit, publish, and read the analytics myself. It is the clearest evidence of how I work when nobody is assigning me anything.

• Built a repeatable content system: fixed visual template, a hook formula for the first three seconds, and a posting cadence I have held for five years
• Used Instagram SEO and keyword research on captions and alt text, which moved a meaningful share of reach from followers to search and Explore
• Read Insights weekly and cut formats that did not retain, which is how single reels reached 20K+ views
• Add 100+ followers in a typical week, all organic with no paid spend

Built an organization from a blank page. Everything a company needs in miniature: recruiting, clients, brand, budget, programming, and an operating cadence that outlived my term.

• Designed and ran the full recruiting pipeline, from info sessions to case interviews, bringing on 20+ consultants
• Sourced clients and delivered 5 end-to-end engagements, scoping the work and reviewing every final deliverable
• Closed 5+ sponsorships to fund operations and events
• Created the brand identity, the pitch materials, and the semester programming calendar
• Wrote the internal documentation and leadership handoff so the org kept running after I graduated

Co-founded a smart sobriety app and led product from zero. Ran the research, drew the screens, planned the sprints, and pitched it to investors.

• Ran 15+ user interviews and turned the patterns into the core feature set
• Designed the full screen flow in Figma, from onboarding through each in-app game state
• Built working prototypes in Bubble so the concept could be tested rather than described
• Planned and ran sprints in Jira, cutting rework by catching scope problems before build
• Iterated on the flow until users could finish the core task without help
• Pitched the product live to investors

Co-founded a skincare brand and owned every part of marketing: identity, campaigns, copy, and measurement. A small team means you write the email and you also check whether it worked.

• Designed 30+ branded infographics, emails, and blog posts for the launch
• Lifted campaign click-through 22% by A/B testing subject lines and visual style against each other
• Built and maintained a library of 50+ reusable content assets for skincare education and cross-channel campaigns
• Researched 6 competing wellness brands and turned the findings into a strategic positioning brief
• Wrote the copy for social, newsletters, and product landing pages

Worked directly out of the CEO's office on whatever needed an owner that week: investor-facing research one day, stakeholder interviews the next, and a full book manuscript running underneath all of it.

• Co-wrote a biotech entrepreneurship textbook for the CEO's UC Berkeley course, from outline through drafted chapters
• Interviewed stakeholders across the company and turned the transcripts into structured source material for the book
• Built the charts and figures for the manuscript using Copilot, then checked every underlying number by hand
• Produced research briefs distributed to external investors and internal leadership as part of a publicly published biotech resource
• Benchmarked 20+ companies per cycle on pipeline, positioning, and market movement
• Built Excel forecasting models supporting go-to-market and partnership decisions

Built and validated predictive models in Python and turned the output into something a non-technical stakeholder could act on. The part I was best at here was the translation, not just the modeling.

• Built and validated 10+ predictive models, handling the full path from raw data to evaluated result
• Developed scalable ETL pipelines that removed manual data prep and saved 5+ hours per research cycle
• Integrated LLM APIs into live research workflows to speed up literature review and summarization
• Presented model findings as plain-language recommendations rather than raw metrics

Ran the Berkeley campus launch for a social app. Field marketing with a headcount, a deadline, and a number to hit.

• Recruited and led a team of roughly 15 ambassadors as the lead for the campus
• Planned and staffed on-campus events and activations timed to move-in and the start of term
• Drove student sign-ups and app downloads during the launch window

Prototyped a digital pathology workspace that let pathologists upload, track, and review cell-sample cases in one place, instead of moving between disconnected systems.

• Shadowed the real workflow to map where pathologists lost time, then designed against those friction points
• Built 10+ prototypes in Figma and Bubble, testing each before moving forward
• Automated ETL pipelines in Python and SQL, removing manual data handling
• Shortened the design loop by prototyping in the tool the team already used

Research that changed the roadmap. I built the competitive landscape, and the analysis led directly to three product feature pivots.

• Evaluated 10+ diagnostic platforms on capability, positioning, and pricing
• Delivered a 130-slide competitive landscape used by the leadership team
• Designed dashboards visualizing market growth trends for executive decisions
• Findings drove three concrete product feature pivots

Cold outreach end to end: building the list, writing the sequence, testing the messaging, and booking the meeting. The unglamorous version of growth, and the reason a blank pipeline does not scare me.

• Built and qualified prospect lists from scratch
• Wrote and tested outreach sequences, iterating on the messages that got replies
• Kept the CRM clean enough that the pipeline numbers actually meant something

Owned social campaigns from concept through publish, then used performance data to steer creative direction toward the formats that actually held attention.

• Ran the full creative arc: concept, script, shoot, edit, publish
• Reviewed post-level performance and reallocated effort to the highest-engagement formats